it's dark in here. pull the wire.
the l is missing something
↓
a short history of every idea
an idea
is an ldea
that got its light.
Yes, it's a lowercase L. Your eyes autocorrected it to an i. That's the whole product: a thought, right before it lights up.
what does the l stand for?
l = lucky idea
Lucky idea. Lightbulb idea. Lightning idea. Every great one starts as a little glow, half-formed, in the shower, mid-meeting. ldea is where you catch it while it's still warm.

catch
one.

catch it before it gets its light.

ldea.net · the .net is a net. it catches things.
ldea /el-DEE-uh/ /eye-DEE-uh/ /DEE-uh/ /lih-DEE-uh/ /el-EYE-dee-uh/
n. 1. An idea, minus its dot. 2. An idea, minus its light. 3. What you had at 3 a.m. and didn't write down.
Pronunciation: any. All correct. The only wrong one is the one that ends up at idea.net.
Audio: none. We tried recording it, but the microphone had a brilliant idea and left.
Philosophy: read it however you like. Your eyes turned it into an idea; your mouth can turn it into anything. We only drew the letters.
Over the phone: "L as in lightbulb, D as in daydream, E as in eureka, A as in aha. Dot net."  ·  Older take: v1, where the dot runs away →  ·  Not affiliated with idea.net. We checked. It has all its dots and, frankly, we're a bit jealous.